Hi, I’m Alexandra. Ten years of product design across health tech, e‑commerce and B2B platforms. I lead a design team, teach UX at Kyiv‑Mohyla Academy, and I’m happiest when a messy problem lands on my desk.
Communication platform for healthcare communities.
Fresh-produce delivery: site, brand graphics, warehouse tools.
Rebrand and a new store for exotic-fruit delivery.
E-commerce for a beauty chain entering Poland.
in progress
Community platform for women rebuilding their lives.
With any of these, you don’t need a finished brief. I do the research, suggest features, and help decide what to build when it’s unclear. That’s the part clients keep coming back for.
Back offices are where design usually gives up: too many screens, no system, and nobody whose job it is to fix that. I untangle the flows and build the system that holds them together.
product design, end to endE-commerce from catalog to checkout, desktop and mobile. I design around real life: preorders, out-of-stock, substitutions, new markets.
e-commerce & marketing sitesLogo, packaging, site and tone, designed in the same pass as the product. I take brands I feel close to, and I build systems your team can run without me.
identity + web, together“She has a knack for quickly grasping thoughts and ideas, turning them into outstanding solutions. It’s hard to find people like her.”
“The work she did was elaborate and well-structured, which helped us roll out the project with close to no need for corrections. … Each time it’s bullseye.”
“After two years side by side we understood each other at half a word. If I had to name her defining quality, it’s fearlessness.”
“We’ve been working with Alexandra for over four years now… Despite the deep technological components and a focus on B2B, she managed to blend elegant design with functionality.”
Six years running the UX/UI course at the Faculty of Informatics, Kyiv‑Mohyla Academy. My students work in design teams across Europe now. Explaining complex things simply is a habit I bring into every project.
“She was always there to help, offer advice, and share her experience. Communicating with such open-hearted people is a joy.”
“She has a rare ability to make complicated things feel clear and manageable. You never feel uncomfortable asking questions. For me she is one of those people who makes work feel easier, calmer, and simply more human.”
I’m genuinely for it. We wired AI into my design team’s workflow, and it’s part of my own daily kit: research, first drafts, developer handoff all go faster. What it can’t do is decide what’s worth building. That part stays my job.
Tell me about your product in three sentences. I’ll reply within two days with honest thoughts on whether I can help, and what I’d do first.